After a negative experience with another marketing agency, Báčabeton sought our expertise to refine their marketing strategy. The company, which had been operating for 19 years, had recently started selling products through its own e-shop. However, in the construction industry, the ordering process is far more complex than in typical e-commerce stores due to the need for customers to select from various product parameters, significantly extending the buying journey.

Since the project began mid-season, we focused on identifying the most effective ways to maximize results within the ongoing sales cycle. Given that the existing website lacked an appealing design, we prioritized lead generation by implementing a pop-up form for capturing customer contacts. Additionally, we began the digitalization of their CRM, transitioning from Excel-based records to a high-quality CRM system that is currently being implemented.
We also streamlined the company’s marketing channels by optimizing Search Engine Marketing (SEM), SEO, and graphic banners. Data alignment with Seznam’s advertising platform ensured a unified online presence.

We plan to simplify the ordering process and consider a full website redesign.
Additional marketing efforts, such as email marketing and influencer collaborations, are set to launch soon.